Exciting plans unveiled at our launch event

Exciting new plans have today been unveiled by brand-new charity the Lake District Foundation, which aims to help sustain the UK’s newest UNESCO World Heritage Site.

With donors, local businesses and beneficiaries of the charity in attendance, the new Director Sarah Swindley introduced adventurer and author Sean Conway as official ambassador of the foundation.

Mr Conway said: “I moved to the Lake District for one reason; to do all the various activities that are my oxygen for life. Swimming, cycling, running, kayaking, stand up paddle boarding, the list goes on. It’s all on my doorstep and I love it. I really want to be able to help people make the most of this wonderful corner of Britain and preserve it for generations to come and that’s exactly what The Lake District Foundation does. It encourages the people using the landscape to look after it and to improve it for the future.”

The new charity builds on the legacy of Nurture Lakeland with the aim to increase ‘visitor giving’ from the millions of people who enjoy the Lake District every year. As well as visitors, the Lake District Foundation also encourages tourism businesses to play their part in looking after the environment.

At the event at Low Wood Bay Resort & Spa, Windermere, it was announced that the foundation will distribute income to worthy projects such as the Keswick to Threlkeld Multi User Trail and organisations like Fix the Fells.

Sarah Swindley, Director of Lake District Foundation said: “It’s an exciting time for The Lake District. After being recognised globally by UNESCO we felt it was time to raise our organisation’s ambitions and increase the impact we have.

“Nurture Lakeland did some incredible work over the years and we’re now ready to push ourselves further. The number of people visiting the Lake District grows each year so now is a real opportunity to increase visitor giving and distribute the income into effective projects and extend the reach of our charitable campaigns.”


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