A Lake District for Everyone
What is it?
National Parks contain the most beautiful, spectacular and dramatic areas of countryside in England. The government’s 2019 Landscapes Review: National Parks and AONBs (known as the Glover Review) rightly highlights that these places are national assets supported in part through state funding and therefore are available for everyone to enjoy and support the nation’s health and wellbeing. However, Glover highlighted that visitors are not always representative of the full spectrum of British society.
The time is right to begin addressing the disconnect of some groups, and help the nation’s recovery from the global pandemic by supporting people’s health and wellbeing through access to the outdoors.
What we are trying to achieve is set out in the Partnership Plan here:
Action 1: Create a dedicated Engagement and Outreach Team to provide progressive opportunities for engagement to target underserved groups either in local outdoor spaces or in the Lake District itself. The Engagement and Outreach Team will then identify priority activity to ensure the Lake District is a place for everyone whether connected through association or by a physical visit.
Changing visitor demographics
In 2018 52% of visitors to Cumbria were under 50, by 2022 there had been an increase to 74% who were under 50.
In 2018 2% of visitors in the Lake District responded that they or someone in their party considered themselves
to be a member of an ethnic minority community, whereas in 2022 this figure had increased to 16% for Cumbria and 22% in the Lake District.