Our Ambassadors

Our ambassadors help us to spread the word about our cause

Sean Conway

Adventure Ambassador

Sean Conway is an endurance adventurer, author and motivational speaker, who became the first person to cycle, swim, and run the length of Great Britain, from Land’s End to John o’Groats. In 2016 he completed the world’s longest triathlon, a 4,200 mile journey around the coast of Britain.


Dr Kate Rawles

Adventure and Ecology Ambassador

Kate is passionate about using adventurous journeys to raise awareness and inspire action on our major environmental challenges. She has recently returned from The Life Cycle: Colombia to Cape Horn by bamboo bike, exploring biodiversity loss.

A former lecturer in environmental philosophy, Kate set up Outdoor Philosophy to explore big questions about human/nature relations in nature rather than lecture theatres. In 2006, she cycled from Texas to Alaska along the spine of the Rockies exploring climate change. Her book about this journey, The Carbon Cycle; Crossing the Great Divide, was shortlisted for the Banff Mountain Festival Adventure Travel Award, 2012. Other ‘adventure plus’ journeys include the Gyre to Gaia ocean plastic pollution sailing voyage with Pangaea Exploration.

Web: www.outdoorphilosophy.co.uk

FB:     www.facebook.com/biodiversitybikeride

TW:   @CarbonCycleKate

Inst:   @CarbonCycleKate

Lee Paton

Business Ambassador

Lee Paton is a bespoke couturier who has his own fashion house in London and is currently creating the first Couture fashion house in Cumbria. Lee is passionate about championing environmental sustainability in the fashion industry and through his new role as Ambassador at the Lake District Foundation.  

Lee grew up in Cumbria, trained at London College of Fashion, interned at Alexander McQueen and then worked on the famous London’s Savile Row.  

Lee launched his own fashion house in 2010. The brand’s work has been featured in many British and overseas publications such as Vogue Tatler Harper’s Bazaar InStyle Elle Robb Report and The Financial Times. Lee’s clients are generally high-profile individuals from elite sportsmen and sportswomen, well known musicians and actors to the members of several international royal families. 

Lee is currently moving his business to Cumbria and has aspirations to develop the first Cumbria couture fashion house. Lee hopes this will not only provide a wonderful opportunity to showcase what the area has to offer but also provide an opportunity to introduce visitors to other local crafts, businesses and industries. 

Web:  www.leepaton.co.uk

Inst:   instagram.com/leepatonlondon

FB:     facebook.com/leepatonlondon

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