Our Ambassadors

Our ambassadors help us to spread the word about our cause

Sean Conway

Sean Conway

Adventure Ambassador

Sean Conway is an endurance adventurer, author and motivational speaker, who became the first person to cycle, swim, and run the length of Great Britain, from Land’s End to John o’Groats. In 2016 he completed the world’s longest triathlon, a 4,200 mile journey around the coast of Britain.

His most recent adventure, in 2023, saw Sean complete 105 full Iron distance triathlons in 105 days.

Find out more at seanconway.com

Lee Paton photo 5

Lee Paton

Business Ambassador

Lee Paton is a bespoke couturier who created the first Couture fashion house in Cumbria. Lee is passionate about championing environmental sustainability in the fashion industry.

Lee launched his own fashion house in 2010. The brand’s work has been featured in many British and overseas publications such as Vogue,Tatler and Harper’s Bazaar. Lee’s clients include high-profile individuals from elite sportsmen and sportswomen, well known musicians and actors to the members of several international royal families. 

Find out more at leepaton.co.uk


Dr Kate Rawles

Adventure and Ecology Ambassador

A former lecturer in environmental philosophy, Kate is passionate about using adventurous journeys to raise awareness and inspire action on our major environmental challenges. She has recently returned from The Life Cycle: Colombia to Cape Horn by bamboo bike, exploring biodiversity loss.

Kate set up Outdoor Philosophy to explore big questions about human/nature relations in nature rather than lecture theatres.

Find out more at outdoorphilosophy.co.uk

harrison fell foodie

Harrison Ward

Adventure Ambassador

Harrison Ward, also known as the Fell Foodie, is a proud Cumbrian who has turned the mountainous landscape he calls home into his kitchen. After discovering a passion for hiking in 2016 following a drastic life change, it wasn’t long before a lifetime love of cooking was merged with this new vice.

Harrison’s debut recipe book ‘Cook Out’ will be published by  Vertebrate Publishing on 12th October 2023.

Find out more at fellfoodie.co.uk

Back To Top