Keith Ashcroft (Chair)

Former Area Director, Environment Agency

Environment Agency Area Manager for Cumbria and Lancashire. Born and bred in Lancashire, he developed his strong interest in the environment wandering the Cumbrian Fells which led him to study Geology at Leeds University. He has worked in a number of roles for the Agency regionally and nationally before becoming the Agency’s Area Manager in North Wales, followed by 2 years as Area Manager for Manchester, Merseyside and Cheshire Area before “coming home” in 2011 to lead the operational delivery of the Agency’s role in Cumbria and Lancashire. His role including managing flood risk, working with industry – including the water, shale gas and nuclear sectors and other partners to protect and improve the natural environment in the North West.

Mike Innerdale

Director, National Trust North West

Mike has spent the majority of his career working in land management within protected areas across a variety of government, private and third sector organisations. He started with the Forestry Commission working in both the Lake District and the North York Moors, followed by roles at Severn Trent Water in the Peak District and as RSPB’s Regional Reserves Manager for North of England.

Mike joined the National Trust in 2007 as a General Manager in the Peak District estate. In 2012 Mike became the Trust’s North Region Assistant Director with overall strategic and operational responsibility for Cumbria and North Lancashire. In September 2018, Mike became Director of the North, a region which stretches from Lindisfarne in the North East, to Nostell Priory in South Yorkshire, and from the Lake District to Little Moreton Hall in Cheshire.

The North contains over one third of all National Trust land and support from over 3.5 million visitors and over 1 million members (5 million nationally) helps us care for a wealth of much loved and special sites; a major share in four National Parks and three UNESCO World Heritage Sites.

Peter Hensman (Treasurer)

Executive Director of Lake District Estates

Peter received an OBE in 2014 for his voluntary services to Cumbria’s rural economy. He was Chairman of the Cumbria Rural Enterprise Agency for six years and is Chair of Kendal Futures Board and the Lake District National Park Authority’s Business Task Force. Lake District Estates owns Ullswater Steamers and Ravenglass and Eskdale Railway and is a corporate supporter and fundraiser for the Lake District Foundation

Andy Airey

Andy is a Cumbrian outdoor enthusiast. He is a keen walker, runner, skier, and biker and loves living life outdoors. Andy recently left his role as director of iconic Keswick outdoor retail shop George Fisher Ltd after 26 years, and as a very active and influential member of the Outdoor Industries Association, Andy brings immense knowledge of both the retail sector and local conservation issues.

Gill Haigh

Managing Director, Cumbria Tourism

During her 25 year career in marketing and communications, Gill has gained substantial leadership experience across both the private and public sectors. Gill was previously Director of Marketing and Recruitment at the University of Cumbria. Her previous jobs include heading up destination marketing and tourism services for Lancaster City Council. She also spent four years as North West Public Relations Manager for the National Farmers’ Union, having begun her career as a journalist. Gill lives near Kirkby Lonsdale with her husband and two children and enjoys spending her leisure time walking in Cumbria.

Matt Hartnett

Head of Marketing, Pure Cottages

Matt has worked for Pure Cottages (previously Heart of the Lakes) for over 4 years. He has significant experience of marketing across all channels and hopes to bring his experience to the Foundation. He believes in supporting the local communities and making sure the landscape stay the same for everyone to enjoy.

Richard Leafe

Chief Executive, Lake District National Park Authority

Richard joined the Lake District National Park Authority as Chief Executive in June 2007. Previously he was Regional Director in the North West for Natural England, a role he took up in October 2006. Richard worked for one of Natural England’s predecessors, English Nature, for 15 years. A Fellow of the Royal Geographical Society, outside work Richard is a keen climber, runner, cyclist and skier. From September 2012 Richard became a Board Member for the Environment Agency.

Alice Forrester

Chartered Accountant with the ICAEW

Alice is a qualified ICA Accountant with the ICAEW and currently works as the Financial Accountant at Manchester Metropolitan University. Alice’s role at the University has provided her with the experience of preparing accounts for a large charitable organisation, as well as an insight into the different challenges affecting the higher education sector.

Alice grew up in Cumbria and loves to spend time outdoors, in particular running and cycling.

Dan Visser

Head of Sales and Marketing, Langdale Leisure

Moving to the Lake District to further his career in hospitality and for lifestyle reasons, Dan joined Langdale Leisure in 2008 as Director of Sales and Marketing, returning the business to profitability and part of the team which delivers sustainable solutions and supports local communities.

Dan is also a non-executive Director and Vice Chair of Cumbria Tourism and is active in developing and supporting a sustainable visitor economy. Dan was also part of the team that developed the Lake District UNESCO World Heritage Site branding, interpretation and engagement activity with visitors and communities.

Dan can often be found out enjoying the Lake District on his mountain bike always with a pub stop at one of the areas fine refreshment options. When not exploring the local trails Dan can be found biking and snowboarding in the Alps, Pyrenees and Sierra Nevada.