The Foundation works with over 150 business supporters who either fundraise for the charity or make a donation. The businesses have been busy preparing to re-open safely at the start of July following Visit Britain guidelines.
The Bath House is a fragrance and natural skincare brand founded in 1997 by a creative team of artists and designers who live and work in the Lake District. They joined as business supporters in 2019. They have opened their shops in Ambleside and Bowness and looking forward to welcoming visitors back.
Nigel Brooks, Owner of the Bath House, is delighted to share their Covid-19 story and why they support the Lake District Foundation:
“At the Bath House, we are delighted to support the Lake District Foundation. Having a rural business based within the landscapes of the Dales and Lakes continually reminds us of the need to preserve and care for the landscape and environment on our door step. We are delighted to be partnering with an organisation that shares our vision for preserving and sustaining the natural environment .
Over the past few months we have perhaps all had time to reflect on what long term implications of the Covid 19 Pandemic may be for everyone and at the Bath House we are taking this experience as a warning of just how fragile the environment in which we live in, is. The global forces of nature are not something humanity can be complacent about and for our part as a business we are even more committed to following a path which helps reduce our impact on the planet. While monetary costs may be more for both us and our consumer in the short term, we will continue to make all our products with natural ingredients which are sustainably sourced and eco-certified. With the rising awareness of the effects of plastics and their negative impact on the environment we intend to reduce our use of plastic containers by over 70 % and will introduce refillables in the next twelve months. We also will continue to reduce the amount of packaging we use something we believe in and our customers are asking for.
We decided from the start of the lock down we would create a safe shopping environment and so at the Bath House we have deliberately and quite fundamentally changed our working practices and how we market and merchandise our products.
For instance we have created a new ‘no-touch’ easy to clean environment in all our shops. Our products are all now picked from behind the counter by our beauty advisors to ensure they are safe and untouched . We offer a ‘one to one’ shopping experience allowing just a single person or family group in the shop at any one time. Protective screens allow for a very safe new sampling system to operate where our beauty advisor can freely discuss and demonstrate products in a friendly casual way . In essence we are deliberately marketing our shops as a very safe, friendly place where you can still come to try-out and sample our perfumes, natural skin care and home fragrances. It is our intention to establish a reputation for excellence and safety though our customer service during the pandemic .
Three of our six shops are now open and the reaction from our customers has been very encouraging and we seem to have got the balance just right.
We are looking forward to working more closely with the Lake District Foundation sponsoring specific projects where we can link our fragrances and products to certain places or inspirational aspects of the unique Lakeland environment.